MuSchool
A community engagement tool
MuSchool was created for learners and creators. Those striving to reach their potential and access the inaccessible for one-on-one feedback, advice, and mentorship. The true die hards who know you cant replace expert persepective and connection with static content. MuSchool makes access to personalized feedback from leaders, creators, experts, and innovators possible like never before.
🔬 View the full case study here
Challenge
Specialized feedback and one-on-one mentorship is inaccessible and costly for most. Millenial and Gen-Z learners and professionals alike are able to access troves of content but rarely are they able to get personalized feedback, advice, or mentorship from individuals they cannot typically access, for problems they are uniquely experiencing. While there are apps that aim to solve this problem, none successfully provide users with a simple and flexibe means of having a meaningful engagement with individuals they actually aspire to interact with. Instead, they search through countless pages of content, and rarely receive a quality and percise answer.
Solution
MuSchool integrates and improves upon the most used features of competing products to solve user pain points. But allows for a more pop culture "Cameo" like experience, and makes for more flexible interaction for the Consumer and Supply. Simplifying the process of finding reputable expert information, and changing peoples perspectives and lives.
Focus Areas
Product Research: Customer interviews, competitive analysis, market analysis, feature feedback
Prototyping: Clickable prototypes and interactions demos
Product Strategy: Requirements gathering, roadmapping, MVP planning, future feature delivery
Product Design: High-fidelity designs
Supporting materials: Pitch decks, proposals, test plans, QA testing
Impact and Deliverables
Six-month time to market.
VC funding secured.
50+ world-class musicians secured in month 1
20+ user interviews conducted
50+ hours of user conversations
Presentation/pitch decks focusing on user/customer segments: Administrations, Teachers, Students
High Fidelity Designs
Product Research conducted to validate/invalidate product/feature fit, market fit, customer fit/interest, user incentives, pain points, and GTM
Product Strategy for conducting R&D and validation, validation of economics and sales strategy
