Treeo

Treeo is a music education mobile app that revolutionizes the art of practicing and transforms an isolating experience into a social one.

Challenge

To transform the isolating and ambiguous student task of practicing, tracking practice, and progressing, into a highly motivating experience based on data, educational foundations, social incentives, and designing specifically for Gen Z users. On the teacher side, we addressed the challenges of motivating students, tracking assignments, increasing low interaction, and improving the general performance of the majority/middle percentiles of students.

Onboarding and Retention

• 70% of new users on digital music learning platforms drop off within the first month without completing a course/module. (Source: Yousician Annual Report, 2023)

Impact of Interactivity

• Interactive platforms (e.g., real-time feedback, gamification) increase lesson completion by 35% compared to static video-based instruction. (Source: Berklee College of Music x Coursera Study, 2021)

Mobile UX Usage

• Platforms with optimized mobile UX see 40–60% higher daily active use than desktop-first platforms. (Source: Simply Piano / JoyTunes UX Data, 2022)

Motivation

• Learners using gamified music platforms (e.g., leveling up, badges, streaks) showed a 54% increase in weekly practice frequency over 3 months. (Source: Yousician Internal UX Study, 2023)

Focus Areas

• Product Research: Customer interviews, competitive analysis, market analysis, feature feedback

• Prototyping: Clickable prototypes and interactions demos

• Product Strategy: Requirements gathering, roadmapping, MVP planning, future feature delivery

• Product Design: High-fidelity designs

• Supporting materials: Pitch decks, proposals, test plans

Impact and Deliverables

• Three presentation/pitch decks focusing on user/customer segments: Administrations, Teachers, Students.

• A validated MVP design focused on a mobile, gamified, social driven experience.

• High Fidelity Designs focused on an MVP experience, and additional designs for future iterations.

• Requirements planning conducted and user stories documented for MVP product.

• Dozens of interviews and outreach conversations held with teachers, admin, and experts.

• Product Research conducted to validate/invalidate product/feature fit, market fit, customer fit/interest, user incentives, pain points, and GTM

• Product Strategy for conducting R&D and validation, validation of economics and sales strategy