Intellishift

Campaign

Campaign

Cross Country Healthcare

Cross Country Healthcare

A mobile scheduling solution for healthcare professionals, born from the COVID-19 Pandemic

Intellishift was developed in response to the increased need for per diem staffing that resulted from the COVID pandemic. More than ever, healthcare professionals needed a quick and easy to use mobile solution to pick up shifts across facilities and units as they're made available and as their schedule permits.

🔬 View the full case study here


Challenge

Healthcare Professionals needed a modern, mobile friendly scheduling tool to access per diem shifts easily and accessibly. There were some solutions on the market, but they were dated, under featured, and riddled with poor UX. Intellishift aimed to address the many issues these healthcare professionals experienced:

Processes: Booking, accepting offered shifts, messaging, profile and preference customization, and navigating information and opportunities within their facilities.

Pain points:
User: Miscommunications, shift cancelations, incomplete information, lack of personalization.
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Client: Staff satisfaction, staff performance and engagement, compliance and accreditation, consistent patient care/positive outcomes, staffing transparency, onboarding efficiency, operational efficiency, financial performance, technological utilization.

The Opportunity:
- Capitalize on a market opportunity with weak competition.
- Build a scalable, customizable, white label product that can be sold in additional industries and verticals.
- Round out the Intellify staffing solutions ecosystem and provide the Clients end-user (HCP) with a companion product to the ITS Intellify staffing solutions.

Focus Areas

  • Product Research: Competitive analysis, feature feedback, usability testing and demos

  • Prototyping: Clickable prototypes and interactions demos

  • Product Strategy: Requirements gathering, roadmapping, MVP planning, future feature delivery

  • Product Design: High-fidelity designs

  • Supporting materials: App store content, marketing materials, sales prototypes and presentations.

  • Design System: Documenting and establishing design system, consistency, accessibility, and ease of development.

  • Testing: QA testing and documenting findings

Impact and Deliverables

  • Led and owned design and strategy from concept to launch.

  • Addressed new market verticals and demand, supporting and opening new sales/clients/pipelines.

  • Supported thousands of HCPs scheduling needs.

  • Established mobile design system to ease adoption, accessability, and consistency

  • Iterated on MVP and collaborated on product roadmap to meet demand.