Intellify

Healthcare

Healthcare

Cross Country Healthcare

Cross Country Healthcare

Robust healthcare staffing, now on mobile

Intellify Mobile is a companion mobile app aimed at providing healthcare facilities and client users with an on-the-go staffing solution. With robust scheduling and shift creation features, data visualization, and productivity enhancing tools, Intellify mobile facilitates booking, monitoring, and managing personnel and facility needs all on a users mobile device.

I owned and led design across mobile and tablet — playing a critical role in scoping and prototyping a vital feature set, while modernizing the product alongside updated color guidelines and a mandate to establish a new but related mobile design system. Intellify Mobile has been highly praised by key stakeholders and is currently in the process of launching.

🔬 View the full case study here


Challenge

Client users needed a way to manage their staffing on-the-go, from unit to unit, and across facilities. The obstacle of finding a desktop, logging in, and managing professionals given the nature of working in a busy healthcare environment was a major pain point - hindering productivity, communication, and schedule fills.

Task Abandonment & System Avoidance

  • 41% of clinical managers report that their VMS is too complex or unintuitive, leading them to avoid using it for non-mandatory tasks. (Source: Staffing Industry Analysts (SIA), Healthcare VMS Tech Survey 2023)

Time Lost Due to Poor UX

  • On average, healthcare facility staff spend 20–30% more time per staffing request in poorly designed VMS systems vs. well-optimized ones. (Source: KLAS Research, VMS in Healthcare Report 2022)

User Error Rates

  • VMS platforms with unclear user flows or overloaded interfaces have 2x the rate of incorrect job requisition postings compared to platforms with optimized UX. (Source: ShiftWise & KLAS UX Audit, 2021)

Mobile Access Issues

  • Only 34% of VMS users in healthcare felt confident using the mobile version of their staffing platform. (Source: Healthcare IT News + VMS Usability Study, 2023)

Solution

A nimble and highly functional mobile and tablet companion app that allowed Client users to support hundreds of healthcare facilities and tens of thousands of HCPs. By expanding on the core Client user features of the Intellify Saas product, we established much needed process improvements, accessibility standards, and simple mobile data visualization tools; allowing users to work more effectively on the floor, increasing productivity, and reducing miscommunications, shift no-shows, and shift cancelations.

Focus Areas

  • Product Research: Competitive analysis, feature feedback, usability testing, affinity mapping, journey mapping and emotional journey mapping, feature matrix.

  • Prototyping: Clickable prototypes and interactions demos

  • Product Strategy: Requirements gathering, roadmapping, MVP planning, future feature delivery

  • Product Design: High-fidelity designs

  • Supporting materials: App store content, marketing materials, sales prototypes and presentations.

  • Design System: Documenting and establishing design system, consistency, accessibility, and ease of development.

Impact and Deliverables

  • Established design best practices and set paradigms for UX patterns across mobile applications

  • Established design system with 90% adoption.

  • Launched product that addressed client/facility side challenges to round out our VMS solutions and rise to competitor offerings.

  • Decreased user drop-offs and mis-staffings/scheduling with improved and intuitive mobile UX.

  • Led and documented real-world implementation of updated digital product color palette for mobile products.

  • Product Strategy for conducting R&D and validation of features and roadmap.