No BS. Just outcomes.
Hone your process. Align vision and execution, drive research-led product decisions, and avoid costly mistakes.
Do more - with the right help
I’m a product design and strategy consultant who partners with mission-driven organizations in healthcare, education, music/entertainment, and the public sector to build thoughtful, impactful digital products.
My approach is shaped by years of consulting, co-founding startups, leading teams, and learning - often the hard way, what works and what doesn’t.
I deliver at the cross section of product design, UX research, strategy, and leadership. Whether I'm improving healthcare experiences, making education more accessible, or helping government services better serve the public, I care about building things that improve lives.
In other words, I specialize in stepping into messy or ambiguous product environments and helping teams get unstuck, focused, and moving in the right direction.
Good product work comes from taking the time to deeply understand your positioning, challenges, and goals, and coupling that with intentional strategy, and execution that aligns teams and delivers results. My goal is to be your partner, not a mercenary. I genuinely enjoy what I do -- and by helping you to succeed, so do your customers, and so do I.
Good product work comes from taking the time to deeply understand your positioning, challenges, and goals, and coupling that with intentional strategy, and execution that aligns teams and delivers results. My goal is to be your partner, not a mercenary. I genuinely enjoy what I do -- and by helping you to succeed, so do your customers, and so do I.
The Work
Who I work with
I work with teams and organizations that need senior-level leadership but aren't ready, or don't need, a full-time product or design executive. I help them align vision and execution, drive research-led product decisions, and avoid costly mistakes.
Who I work with
I work with teams and organizations that need senior-level leadership but aren't ready, or don't need, a full-time product or design executive. I help them align vision and execution, drive research-led product decisions, and avoid costly mistakes.
Who I work with
Our work is guided by four core values that ensure the highest quality and impact in every project we undertake.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and maybe even struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success, be that partners you can trust, or ways to offload your responsibilities while mitigating risk. That’s where I come in. I help founders navigate the early, high-risk stages of product development with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters. You won’t get fluff. You’ll get my best input, advice, and effort for your longterm success.
For VC's
I work with early to mid-stage startups that need product clarity, not just velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). Think of me as a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution. If you need a go-to product advisor or support for founders building in healthcare, ed-tech, or civic tech, I can step in and help them move faster, with more confidence and fewer blind spots.
For Government & Public Sector
Public-facing products require more than policy: they require empathy, systems thinking, and real execution. I help government agencies and civic organizations build tools that both work for the people who rely on them most, and improve experiences where often compliance and accessibility red-tape pose obstacles. As I’ve said to clients in the past, just because we have to be compliant and accessible, doesn’t mean we can’t also be a great product from a user perspective and move with conviction. From professional development, complex events scheduling, to education access and service portals, I bring experience in regulated and bureaucratic contexts where clarity, compliance, and usability are essential. I’ve worked with teams navigating complex procurement, tight constraints, and critical user needs. I lead research, strategy, and design that meets regulations without compromising on design or usability.
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and maybe even struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success, be that partners you can trust, or ways to offload your responsibilities while mitigating risk. That’s where I come in. I help founders navigate the early, high-risk stages of product development with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters. You won’t get fluff. You’ll get my best input, advice, and effort for your longterm success.
For VC's
I work with early to mid-stage startups that need product clarity, not just velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). Think of me as a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution. If you need a go-to product advisor or support for founders building in healthcare, ed-tech, or civic tech, I can step in and help them move faster, with more confidence and fewer blind spots.
For Government & Public Sector
Public-facing products require more than policy: they require empathy, systems thinking, and real execution. I help government agencies and civic organizations build tools that both work for the people who rely on them most, and improve experiences where often compliance and accessibility red-tape pose obstacles. As I’ve said to clients in the past, just because we have to be compliant and accessible, doesn’t mean we can’t also be a great product from a user perspective and move with conviction. From professional development, complex events scheduling, to education access and service portals, I bring experience in regulated and bureaucratic contexts where clarity, compliance, and usability are essential. I’ve worked with teams navigating complex procurement, tight constraints, and critical user needs. I lead research, strategy, and design that meets regulations without compromising on design or usability.
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
For Founders
I understand the position founders are in. You’re wearing every hat you can, while operating with limited time, money, and maybe even struggling to define where your user signal really is. You’re ultimately searching for the right recipe to compound success, be that partners you can trust, or ways to offload your responsibilities while mitigating risk. That’s where I come in. I help founders navigate the early, high-risk stages of product development with strategic design, deep research, and practical execution. Whether you're launching your MVP, looking for product-market fit, or facing user friction, I bring senior-level clarity and a partner mindset to help you focus on what truly matters. You won’t get fluff. You’ll get my best input, advice, and effort for your longterm success.
For VC's
I work with early to mid-stage startups that need product clarity, not just velocity. For your portfolio, that means reduced burn, better research, stronger launches, and fewer hard pivots (or getting those pivots right). Think of me as a fractional product and design leader - available to embed quickly, align teams, conduct foundational research, and translate vision into strategic execution. If you need a go-to product advisor or support for founders building in healthcare, ed-tech, or civic tech, I can step in and help them move faster, with more confidence and fewer blind spots.
For Government & Public Sector
Public-facing products require more than policy: they require empathy, systems thinking, and real execution. I help government agencies and civic organizations build tools that both work for the people who rely on them most, and improve experiences where often compliance and accessibility red-tape pose obstacles. As I’ve said to clients in the past, just because we have to be compliant and accessible, doesn’t mean we can’t also be a great product from a user perspective and move with conviction. From professional development, complex events scheduling, to education access and service portals, I bring experience in regulated and bureaucratic contexts where clarity, compliance, and usability are essential. I’ve worked with teams navigating complex procurement, tight constraints, and critical user needs. I lead research, strategy, and design that meets regulations without compromising on design or usability.
For Established Organizations
When teams stall, I help them realign, refocus, and execute. I work with larger organizations, and step into product teams where the process may be stuck in misalignment, struggling with user feedback, trying to prioritize what’s next, or just getting level-set and executing competently and strategically. I bring an external, senior lens to: - Reconnect product teams with user reality - Run strategic research or design initiatives - Clarify what to build, why, and how If you’re not looking to hire a full-time head of product/design, but need that level of strategic thinking, I can step in as a partner to help your team forward.
Strategy. Research. Design. Aligned. I operate as a strategic extension of your team—not an outside vendor handing off wireframes. I partner to help you build the right things, for the right people, at the right time.
Strategy. Research. Design. Aligned. I operate as a strategic extension of your team—not an outside vendor handing off wireframes. I partner to help you build the right things, for the right people, at the right time.
Strategy. Research. Design. Aligned. I operate as a strategic extension of your team—not an outside vendor handing off wireframes. I partner to help you build the right things, for the right people, at the right time.
Services and how I work
I believe in solving problems effectively. And in my experience, there's not always an academic solution to real-world problems. I don’t sell design thinking theater. I sell progress. Design thinking sounds great on a whiteboard, but the real world rarely fits neatly into five stages and Post-it notes. The best work blends structured frameworks with lived, messy reality. My approach is practical, flexible, and aligned to outcomes.
Services and how I work
I believe in solving problems effectively. And in my experience, there's not always an academic solution to real-world problems. I don’t sell design thinking theater. I sell progress. Design thinking sounds great on a whiteboard, but the real world rarely fits neatly into five stages and Post-it notes. The best work blends structured frameworks with lived, messy reality. My approach is practical, flexible, and aligned to outcomes.
Services and how I work
Our work is guided by four core values that ensure the highest quality and impact in every project we undertake.
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
The foundation all good product work should be built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
Helping you to define and execute your product vision, beachheads, value proposition, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, I help you to establish the right approach that guides your product-related decisions. Most of all - there’s not always an academic solution to real world problems. A solid strategy and plan should prioritize and execute on your specific challenges, it should be flexible, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research (within budget). Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves actual user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
The foundation all good product work should be built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
Helping you to define and execute your product vision, beachheads, value proposition, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, I help you to establish the right approach that guides your product-related decisions. Most of all - there’s not always an academic solution to real world problems. A solid strategy and plan should prioritize and execute on your specific challenges, it should be flexible, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research (within budget). Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves actual user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
Product Design
Product design is the holistic process of building digital products (for example: Saas, mobile, web, internal and external tools, GUIs) that solve users needs and challenges by way of problem solving and by balancing form, function, usability, consistency, and coherent messaging. It addresses user needs, challenges, and mental models, as well as business goals, and technical constraints to plan, map, and guide how a product looks, feels, functions, and progresses an organizations goals (like conversion, retention, usability, and trust). Key Activities: - User Experience (UX) - User Interface (UI) - Information Architecture (IA) - Responsive Design - Accessibility and compliance - Interaction Design - Prototyping - Testing - Coordinating with Development
Product Research
The foundation all good product work should be built on. Research saves time and money by preventing misguided development. It uncovers pain points and unmet needs that drive strategic decisions. In short, Product Research explores and defines an area of focus by striving to know users better than they know themselves. Research may focus solely on users, features, products, and may extend to competitors and competitive analysis, market dynamics/analysis. Outputs include quantitive and qualitative mediums. Key Activities: - User interviews, surveys, and contextual inquiry - Competitive analysis and heuristic review - Synthesizing findings into insights - Usability testing (pre and post-launch) - Journey mapping, process mapping, experience mapping, and personas
Product Strategy
Helping you to define and execute your product vision, beachheads, value proposition, strategic technological integrations, and roadmap/feature delivery to establish longterm value for both the customer and the business. Essentially, I help you to establish the right approach that guides your product-related decisions. Most of all - there’s not always an academic solution to real world problems. A solid strategy and plan should prioritize and execute on your specific challenges, it should be flexible, and scalable, and most of all, planned with an eyes wide open mindset and driven by data derived from sound research (within budget). Execution is everything, and can be the difference between an okay product, and a great product that drives revenue and solves actual user challenges. Key activities: - Vision & Goal Alignment - User & Market Insights - Product Opportunity Mapping - Roadmapping & Prioritization - MVP & Feature Planning - Measurement & Feedback Loops
Design Systems
Design systems are foundational for creating scalable, consistent, and efficient digital products. My design system services help organizations build or evolve a centralized design language that aligns product teams, accelerates development, and ensures high-quality user experiences across platforms to mitigate rework, time consuming tasks, discrepancies in design and functionality, and establish compliance and accessibility. - Design System Audit - Design System Architecture & Planning - Component Library Design - Design–Engineering Collaboration - Documentation & Guidelines - Design System Rollout & Adoption - Governance & Maintenance Who This Is For: - Startups seeking to scale products without design debt - Growth-stage orgs that need cross-team consistency - Enterprises with legacy platforms and fragmented UIs - Gov/health orgs requiring accessibility and compliance across systems
A note on product design and AI...
A note on product design and AI...
A note on product design and AI...
Artificial Intelligence poses an incredible opportunity to enhance product experiences; and will unlock endless opportunities when implemented, tested, and scaled upon to compliment a solidly positioned offering that strives to solve validated problem areas. If AI as a product solves that — amazing, count me in. If not, let's solve the problem at hand with the full toolbox at our disposal, and evaluate how AI can be one of those tools that make your product or organization even more successful.
We pride ourselves on our versatility and expertise across various mediums. From striking commercials that capture attention to dynamic ads that drive engagement, our team delivers content that resonates with audiences and leaves a lasting impression. Each project is approached with a deep understanding of our clients' unique needs and goals, ensuring that every piece of content aligns perfectly with their vision and objectives.
We pride ourselves on our versatility and expertise across various mediums. From striking commercials that capture attention to dynamic ads that drive engagement, our team delivers content that resonates with audiences and leaves a lasting impression. Each project is approached with a deep understanding of our clients' unique needs and goals, ensuring that every piece of content aligns perfectly with their vision and objectives.
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas into visually appealing solutions sets him apart. And he excels in various design domains where his adaptability enables him to contribute effectively to any project.
Melissa Serocki
Sr. Director of User Experence, Cross Country Healthcare
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas into visually appealing solutions sets him apart. And he excels in various design domains where his adaptability enables him to contribute effectively to any project.
Melissa Serocki
Sr. Director of User Experence, Cross Country Healthcare
I had the privilege of working with Jeff... Jeff is an exceptionally skilled designer. His dedication, creativity, and collaborative work ethic make him an asset to any organization. He consistently produces thoughtful and innovative designs. His ability to translate complex ideas into visually appealing solutions sets him apart. And he excels in various design domains where his adaptability enables him to contribute effectively to any project.
Melissa Serocki
Sr. Director of User Experence, CCH