US DOL / Safal Partners
WorkforceGPS is sponsored by the U.S. Department of Labor, Employment and Training Administration (ETA) to connect federal grantees, workforce professionals, educators, and business leaders to useful materials and enable compliance with federal requirements. The platform serves 22k+ users and features resources that support a pathway to the nearly $623M+ in grants and funding assistance the DOL provides.
Challenge
To understand and transform the outdated WorkforceGPS platform into a modern, UX improved, and feature-rich platform that is competitive by modern standards.
Align the compliance and accessibility standards of the USWD system with the expectations of users and to enable an experience that's both accessible, digestible, and impactful across a wide range of technical fluency and user types; from general users, to administrators, and community managers.
Provide a pathway to pivot from the current legacy era tool, to an MVP
Establish and design a template and handoff for an external development and product team to build off, and iterate upon previously identified future features and enhancements,
Navigate the logistical and management challenge for both the design, research, planning, oversight, and testing processes.
Accomidating occasionally complex business logic, expectations, and standards, and technical feasibility challenges.
Balancing expectations and providing clear leadership and roadmaps to deliver for user and stakeholder needs and interest.
Negotiate numerous factors and inputs, while designing and providing a roadmap for an accessible and compliant government website that would also perform and present fantastically.
Focus Areas
Product Research: User interviews, competitive/comparative analysis, feature feedback, user research, personas,
Prototyping: Clickable prototypes and interactions demos
Product Strategy: Initial requirements gathering, future feature discovery, research, validation
Product Design: High-fidelity designs
Supporting materials: Pitch decks, proposals, test plans, QA findings
Results and Deliverables
Design, leadership, project management
MVP launch of responsive WorkforceGPS 2.0 website redesign
Iterative process in collaboration with external developer and client stakeholders
Led initial design process and established general site theme and roadmap, feature priority, and managed handoff to external development partner group
Numerous pitch decks and project overview, scope, roadmapping, technical feasibility reviews and presentations
Multiple iterations of high fidelity concepts
High Fidelity Designs
Design Systems
Rebranding: color palette, typography system, style guide and brand style guide delivering a modern, and professional brand aesthetic
Design system and component library established and documented
Research
Heuristic Evaluation
User research identifying user types, personas, and priveldges, A/B test set up, adjustments and recommendations
IA mappings and restructuring for improved experience
Extensive site mapping delivered
Product Research conducted to validate/invalidate product/feature fit, market fit, customer fit/interest, user incentives, pain points, and GTM
Testing
Extensive front-end QA reviews, delivering findings for client and developers
